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BAMarketing - Digital Media

Tuition fee €3,700 per semester
Application fee €100 one-time

This is a non-refundable fee.

Registration fee €900 one-time

This is a one-time registration fee for non-EU citizens.

More information



The 7-semester programme consists of 4 semesters at International Business School in Budapest followed by semester 5 and 6 at Dublin Business School in Dublin, Ireland. Semester 7 is compulsory work placement.
(The tuition fee of EUR 3700/semester must be paid for 6 semesters, there is no tuition fee payment for semester 7.)

Graduates of this double Hungarian and Irish degree programme will become experts in marketing with a special emphasis on the use of digital tools. You will be in a good position to work as a digital marketing manager, SEO expert, PPC specialist, or e-commerce expert. The organizations you can work for are also very diverse: typically, you can take up a position at digital marketing agencies, multinational corporations and SMEs, or even run your own consultancy services, although the skills you will gain are also increasingly sought after in public administration (municipalities, ministries, schools) and in not-for-profit organizations (foundations, associations).

In addition to providing a solid foundation in the theory of marketing, the programme is highly practice-oriented. A very important criterion in the selection of our prestigious faculty is that they have real-life business experience. The seminars are always interactive, where tasks, assignments, and discussions prepare students for thinking and working both individually and together in teams.

The knowledge of professional English business language enables graduates to succeed in the business world. This can be further enhanced by a two-semester study at Dublin Business School in Ireland where you can acquire an Irish BA (Hons.) in Marketing (Digital Media) degree in addition to your Hungarian BSc in Commerce and Marketing (kereskedelem és marketing alapképzés) degree awarded by IBS.

You can also opt to take part in the Erasmus+ programme while studying at IBS.

Career opportunities

Through this programme you will have insights into a wide array of issues and areas in commerce and marketing and, specifically, related to digital marketing.

As a result, you will be able to make a positive contribution from smaller firms to large multinational corporations, the public sector, or your own business in the areas of digital media production, brand management, digital advertising and PR, and e-commerce.

Apply now! Fall semester 2024/25
Application deadline
31 Jul 2024, 23:59:59
Central European Time
Apply now! Fall semester 2024/25
Application deadline
31 Jul 2024, 23:59:59
Central European Time