Study location	Hungary, Budapest
Type	Master, full-time
Nominal duration	3 semesters (2 paid semesters)
Study language	English
Awards	MSc

Tuition fee	€6,400 per semester No payment for semester 3. Tuition fee per semester for the academic year of 2024/2025: EUR 5,900 The new tuition fee per semester is effective from the September 2025 intake: EUR 6,400
Application fee	€100 one-time This is a non-refundable fee.
Registration fee	€900 one-time This is a one-time registration fee for non-EU citizens.

Entry qualification	Relevant first or second class Bachelor's degree OR a first or second class Bachelor’s degree in any field plus documented relevant work experience of at least 1 year The entry qualification documents are accepted in the following languages: English / Hungarian. You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements

English MSc applicants are required to pass IBS’ own English Language Placement Test that consists of a 100 minute test and an Orientation Interview. If the applicant has a certificate of The International English Language Testing System (IELTS, General) with a minimum overall score of 6.5 points, The Test of English as a Foreign Language (TOEFL) with a minimum score of 79 in the iBT version, Cambridge Certificate with a minimum score of 176 (C1 Advanced, C2 Proficiency), Pearson Test of English Academic (PTE Academic) with a minimum score of 58, A C1 level English language certificate, LCCI certificate with a minimum score of 60, Duolingo English Test with a minimum score of 105 Previous studies in English or if the applicant is Native speaker of English (based on passport citizenship), the applicant is not required to take the written test, only the Orientation Interview.

More information	ibs-b.hu/..mmes/msc-in-strategic-marketing

Overview

Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master’s programme.

MSc in Marketing Management programme develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one’s creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.

Career opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research. Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.